60th Anniversary of march on washington campaign
Served as Creative Director responsible for copywriting and designing a comprehensive social media toolkit for distribution among 200 partner organizations, designed essential collateral materials, such as decks, banners, posters, and signage. Created organic content that achieved 60,000+ impressions, a 1.6% engagement rate, and gained 500+ new followers.Promo video
creative direction at block party
Mentored a team of junior creatives, ensuring top-notch deliverables for clients including Netflix Is A Joke x Hilarity for Charity, Bloomberg Philanthropies, American Museum of Natural History, and Kat Burki Skincare. Developed and presented research and creative strategy for client content, managed video editing for social media, crafted compelling social media copy for a diverse clientele, oversaw content calendars, and presented influential partnerships for social marketing campaigns.General branding graphic
march poster